Mercedes-Benz at NAIAS – World premiere of the new E-Class
Detroit (January 14, 2013) – With the world premiere of the new E-Class, Mercedes-Benz kicked off a broad product offensive in the premium segment. At the 2013 North American International Auto Show, the German luxury car manufacturer presented a fully-updated E-Class line consisting of saloon, estate, coupé and cabriolet versions along with the bold new E 63 AMG. These five new models from Stuttgart are the first of many for this year and demonstrate the commitment of Mercedes-Benz to bringing innovative, quality products to its largest single market. Adding to the slew of new products for 2013 was the all-new CLA-Class, shown for the first time at the traditional Mercedes-Benz New Year’s reception on the evening preceding the opening of the auto show. This new four-door coupe, considered to be the “little brother” of the successful CLS (the original four-door luxury coupé), will undoubtedly bring new customers to the brand of the three-pointed star.